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Case Study For Student Analysis Comm 215 Final Exam

COMM 100 Introduction to Communication 3 s.h. Development of effective oral communication. Emphasis on communication theory, voice, and articulation, public speaking, and oral reading. (LA, BC3)

COMM 110 Public Speaking 3 s.h. Instruction and practice to prepare students to speak effectively in public settings. Practical experience in speech composition, delivery, and critique. Opportunity for individual assistance in developing speaking skills. (LA, BC3)

COMM 120 Intro to Comm. Theory 3 s.h. The course is an introductory offering which covers the basic foundations of the discipline of Communication Arts. The theories presented are guidebooks for interpreting, explaining, and understanding the complexity of human communication. Theories are indispensable in academic life and they provide ideas for future research and studies in the discipline. The course will give students the opportunity to analyze and synthesize various basic communication theories which constitute the cognitive core of the discipline.

COMM 160 Perspectives on Communication 3 s.h. Survey of the area of the Communication and Media. A study of the various conceptual areas and disciplines of communication studies and mass communication. An exploration of the influences of communication theory to the applied dimensions of these disciplines. Not a performance course. Offered Fall and Spring. (LA)

COMM 206 Freedom of Speech 3 s.h. Study of freedom of expression under the First Amendment. Historical antecedents and determinants from Plato, Milton, and Mill to analysis of court cases since 1900. Study of the rhetoric of radical groups, including the American Nazis and the KKK.(LA) Prerequisite: SoS or 3 s.h. COMM.

COMM 207 Public Relations 3 s.h. This course surveys the field of public relations. Specific areas to be explored include: the nature, history and theoretical basis of public relations; the scope and process of public relations; the role of communication in public relations; ethics and public relations; legal restraints and public relations. The course provides a balance between theory and practical application. Prerequisite: SoS.

COMM 215 Interviewing 3 s.h. The general objective of this course is to familiarize students with the current principles and techniques of interviewing. The course is to be a practical performance-oriented course where students are taught skills and expected to put those skills into practice. This course will also mee the requirement in the Communication Performance category of the Communication Studies Major.

COMM 225 Argumentation 3 s.h. Types of argument employed as social tools. Study of evidence, reasoning, propositions, and structure of argument. Practice in informal argument and debate. Emphasis on consumerism. (LA, BC3) Prerequisite: SoS or 3 s.h. COMM.

COMM 227 Small Group Communication 3 s.h. Study of small group discussion and problem-solving. Gives basic understanding of theory behind purposeful discussions and practical experiences participating in or leading small groups. (LA, BC3) Prerequisite: SoS or 3 s.h. COMM.

COMM 241 Gender & Communication 3 s.h. Explores the relationship between gender and communication, analyzing multiple and varying gender theories and the available public vocabularies for understanding gender dynamics and issues. This course further investigates gender stereotypes and "gendered" cultural patterns of interaction within personal, professional, and social relationships. Offered Fall and Spring.(LA) Prerequisite: SoS or 3 s.h. COMM. (Cross listed with WMST 241)

COMM 242 Nonverbal Communication 3 s.h. Explores theories of and approaches to the study of nonverbal communication. Included are the history of nonverbal study, observational techniques, the study of kinesics, proxemics, haptics, paralanguage, object language, and chronemics. (LA) Prerequisite: 100-level COMM course.

COMM 243 Interpersonal Communication 3 s.h. Explores theory and practice of communication situations involving two people in face-to-face interaction. Studies informal communications that occur in friendships, families, and professional relationships. Explores goals, roles, strategies, messages, power conflict, and response styles as they apply to successful spoken and unspoken dialogue. Offered Fall and Spring. (LA)Prerequisite: SoS or 3 s.h. COMM.

COMM 244 Conflict Management 3 s.h. Develops communication skills that will facilitate the management of interpersonal conflict, settlement of disputes, and the cultivation of a civilized system of peacemaking through negotiation. Students explore such areas as communication theory, conflict management, issues clarification, agreement writing, and non-adversarial methods of conflict resolution. Students given the opportunity to negotiate and mediate simulated conflict situations. (LA) .

COMM 249 Listening 3 s.h. Examines the full range of listening theory and practice from the discriminative level all the way up to the metacognitive level. The class will cover theories of and approaches to interpersonal, empathic, academic, therapeutic and appreciative listening. (LA)Prerequisite: 100-level course in COMM or permission of instructor.

COMM 250Negotiation and Mediation 3 s.h. The general objective of this course is to familiarize students with the current principles, techniques and practices of negotiation and mediation. Using contemporary literature as a guide, students will develop the practical and critical skills necessary to understand negotiation and mediation. This course will strive for a balance of theory and practice. Students will also be encouraged to develop practical skills of negotiation and mediation. The course will include several performance based exercises and activities designed to sharpen the skills of negotiation, mediation, and peaceful conflict resolution. There will also be a group project in which students will analyze the communication techniques and strategies of a detailed assigned negotiation.
Prerequisites: SoS and 3 s.h. COMM.

COMM 254 Intercultural Communication 3 s.h. Study of the interdependence of culture and oral communication within and between cultures. Considers both intra and international communication systems. Designed for individuals transacting with other cultures, especially human service workers and teachers. (LA) Prerequisite: SoS.

COMM 255 Organizational Communication 3 s.h. Theories and characteristics of organizations, with special focus on their communication practices, behaviors, and systems. Analysis of organizations' formal and informal message networks, small group decision-making, human relationships and role structures, and persuasive strategies. (LA) Prerequisite: SoS or 3 s.h. COMM.

COMM 260 Contemporary Public Address 3 s.h. Assessment of the influence of national and world leaders since 1900, as part of the broader question of the role of oral discourse in society. (LA) Prerequisite: SoS or COMM 100 or 160 or 110.

COMM 270 Persuasion 3 s.h. In this course students will, through discussion, group analysis, and critical exploration, study the persuasions and persuasive effects of some of the more common practical communications that surround our everyday lives. Students will examine and analyze the persuasions in advertising, televisual news, and political and commercial campaigns. Offered Fall and Spring. (LA)Prerequisites: SoS or 3 s.h. COMM or MCOM.

COMM 280 Rhetoric 3 s.h. Study of history, nature and function of rhetoric. Study of rhetoricians and rhetorical theories, Plato to present. Emphasis on making connections, understanding theories, and applying to contemporary usage. Offered irregularly. (LA)Prerequisites: JrS and 12 s.h. COMM.

COMM 294 Special Topics in Communication Arts 3 s.h. Unique topics in communication Arts. Study of issues that confront those concerned with communication or speech science and the directions that these vital matters have taken. LA determination based on course content. Prerequisite: SoS or 3 s.h. COMM.

COMM 295 Teaching Assistantship in Communication Arts 1-3 s.h. Designed to provide a college-level experience for students who are exceptionally qualified to undertake appropriate responsibilities and demands including such activities as tutoring, grading and recording of exams, assisting in research, assisting in the setup and supervision of video presentations and/or production classes, and/or participating in classroom presentations. Assistant works directly under the guidance of a faculty member. Prerequisites: JrS, See college minimum Teaching Assistantship requirements.

COMM 299 Independent Study in Communication Studies 1-6 s.h. Special studies under department supervision for students who have shown unusual ability in speech. May be continued in successive semesters with maximum of 12 s.h. credit. Prerequisites: SoS, permission of instructor, and 3 s.h. of 200-level COMM courses.

COMM 340 Theories of Interpersonal Communication 3 s.h. A survey of theories devised to analyze, predict, and explain the nature of human communication. Covers dominant perspectives on human communication, including physical, mechanical, interactional, and pragmatic. Attention focused on underlying assumptions, practical applications, and methods of communication theories. (LA) Prerequisite: SoS or 3 s.h. COMM.

COMM 380 Environmental Rhetoric 3 s.h. Environmental rhetoric is an advanced seminar in rhetorical studies with an intensive focus on texts, issues, questions, and problems pertaining to the environment. Topics include, but are not limited to, American Indian discourse, environmental communication, preservation v. conservation, the sublime, green marketing, greenwashing, sustainability, climate change, communication, biodiversity, gaia, and environmental advocacy. The course involves reading diverse texts, writing a rhetorical criticism, several field trips, exams, and composing a communication plan for an organization. (LA) Prerequisite: JrS

COMM 387 Creating Persuasive Campaigns 3 s.h. In the modern world of persuasion and communication, the lone platform speaker or persuader is increasingly being replaced by a multi-faceted persuasive campaign. This is true in advertising, politics, culture, even religion. These persuasive campaigns often extend the persuasive intent of an individual speaker with the expanded use of multi-media and the internet. This is a course that will take an understanding of the research, theory and methods of persuasion, and apply them to practical situations. This course will give the student a chance to actually create, implement, and evaluate a real persuasive campaign, using a wide range of media and methods. It is a chance to take motivational research, persuasion theory, image management, audience psychology, and message construction, and actually "do" a complex persuasive promotion. Prerequisites: JrS, CWE, COMM 270 + 9 s.h. COMM.

COMM 394 Special Topics in Communication 1-4 s.h. Unique topics in communication. Study of issues that confront those concerned with communication or speech science and the directions that these vital matters have taken. LA determination based on course content. Prerequisites: JrS and 3 s.h. of 200-level COMM courses.

COMM 397 Communication Internship 1-15 s.h. Full-time internship experience related to students' academic and career interests in the field of communication. Faculty sponsor must be a member of the Communication Arts Department qualified in area of internship. Internships must involve actual work with bona fide professional organization strongly involved with communication. Only 6 s.h. may be applied to the major concentration. Prerequisites: JrS and see department minimum Internship requirements + 2.5 GPA in major.

COMM 399 Independent Study in Communication Studies 3 s.h. Special studies under department supervision for students who have shown unusual ability in speech. May be continued in successive semesters for up to 12 s.h. for all independent study work. Prerequisites: JrS, permission of instructor and 6 s.h. of 200-level COMM courses.

Case Study: Hansson Private Label, Inc.
Executive Summary
The owner of Hansson Private Label (HPL) must determine whether or not to accept an aggressive expansion project that would preclude the company from pursuing any alternative investment opportunities for several years. The investment, if successful, would offer numerous benefits to the company, capturing greater market share, strengthening relationships with major customers, crowding out competition and increasing firm value. Nonetheless, the decision carries significant risks and could lead to a substantial decline in firm value, if not bankruptcy, should any number of variables prove unfavorable to HPL. Moreover, the project relies heavily on a contract with a single large…show more content…

The aggressive expansion strategy under consideration would effectively put all of HPL’s eggs in one basket: Should unforeseen conditions or risks materialize, or projections fall even slightly short, it could spell financial disaster for the company.
Of course, there are several potential—not to mention highly attractive—upsides to the pursuit of the project. In addition to adding value to the firm, the expansion could bolster HPL’s position in the private labels manufacturing sector, increasing market share, strengthening relationships with retail customers, and expanding production capacity. If HPL had unlimited investment capital at its disposal, my recommendation might be different; however, it is clear that acceptance of this project would cause the company to forgo all other investment opportunities for the foreseeable future. It is this fact that is most concerning to me, and which renders the investment too risky in my opinion.
A better alternative might be to pursue a series of smaller projects that do not rely on a contract with a single customer. In addition to mitigating risk, this more conservative approach could in fact result in a higher conglomerate NPV if the projects are chosen strategically. HPL should employ capital rationing using a profitability index in evaluating investment alternatives. One potential project worth analyzing would be the acceptance of the three-year contract under

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